In recent years, a substance known as Tusi—often called “pink cocaine”—has gained visibility in party scenes and on social media. Its bright color and trendy reputation may seem harmless, but Tusi is one of the most unpredictable and dangerous synthetic drugs circulating today.

Despite its nickname, Tusi has little to do with real cocaine. Its unknown chemical makeup, combined with misleading marketing, puts users at serious risk of overdose, addiction, and long-term health damage.

Key Takeaways

• Tusi, or “pink cocaine,” is a dangerous synthetic drug with unpredictable ingredients and effects.
• Its misleading name and colorful appearance hide a high risk of overdose, addiction, and long-term health damage.
• Professional treatment and early intervention are critical for recovery and safety.

What Is Tusi?

Question: What is Tusi?

Answer: Tusi is a synthetic party drug often sold as a safer or more exciting alternative to cocaine. Its pink or red coloring is intentionally used as a marketing tool, giving it a distinct identity in nightlife and club culture.

Unlike cocaine, which is derived from coca plants, Tusi is a chemical cocktail made in unregulated settings. Users typically have no way of knowing what substances—or what dosages—they are consuming. This lack of transparency is what makes Tusi especially dangerous. Addiction to Tusi should be recognized as a disease—a medical condition that requires proper treatment and support.

The Origins and Rise of Tusi

Tusi first emerged in Central and South America, particularly in Colombia and Argentina, where it became popular in underground party scenes. Its rise was fueled by:

• It’s visually striking color
• Claims of producing euphoria without a harsh crash
• Association with nightlife and social status

Over time, Tusi spread internationally, with social media and pop culture contributing to its glamorization—especially among younger users who may underestimate its risks.

How Tusi Differs From Traditional Cocaine

Although often grouped together, Tusi and cocaine are fundamentally different:

• Cocaine is a stimulant derived from the coca plant that increases energy and alertness.
• Tusi is a synthetic blend of depressants, stimulants, and hallucinogens that can pull the body in conflicting directions.

Because Tusi’s composition varies widely, its effects are far less predictable—and far more dangerous—than cocaine.

What’s Actually in Tusi?

There is no standard formula for Tusi. Common substances found in seized samples include:

• Ketamine – a dissociative anesthetic linked to hallucinations and sedation
• MDMA (Ecstasy) – associated with euphoria and emotional openness
• Amphetamines or caffeine – added for stimulant effects
• Unknown fillers – ranging from inert powders to toxic chemicals

Many users mistakenly believe Tusi contains 2C-B or similar substances. In reality, most samples are ketamine-dominant mixtures, increasing the risk of dangerous reactions and overdose.

How Tusi Affects the Brain and Body

Because Tusi interacts with multiple neurotransmitters—such as dopamine, serotonin, and norepinephrine—its effects can vary dramatically. Users may experience:

• Euphoria and increased sociability
• Altered perception or hallucinations
• Disorientation or confusion
• Heightened sensory awareness

Negative effects are common and may include anxiety, paranoia, rapid heart rate, agitation, and severe mood swings. Even doses from the same batch can produce different reactions.

Signs Someone May Be Using Tusi

Early recognition can prevent serious harm. Common warning signs include:

• Sudden changes in mood or behavior
• Dilated pupils and sensory sensitivity
• Irregular sleep patterns
• Pink or colored powder residue on belongings
• Secretive behavior or social withdrawal

If you suspect someone is using Tusi, approach the conversation with care, concern, and support—not judgment.

The Dangers of Mixing Tusi With Other Substances

One of the greatest risks of Tusi is polysubstance use, often without the user’s knowledge. Mixing Tusi with alcohol or other drugs can lead to:

• Respiratory depression
• Cardiac arrest
• Blackouts and memory loss
• Increased overdose risk

Combining stimulants and depressants places extreme stress on the heart and nervous system, significantly increasing the likelihood of medical emergencies.

Addiction and Dependency Risks

Tusi’s euphoric effects can encourage repeated use, especially in social settings. Over time, users may develop psychological dependence, relying on the drug to cope with stress, anxiety, or social pressure.

Because Tusi’s ingredients vary, addiction is especially dangerous—users may unknowingly escalate their intake or expose themselves to increasingly toxic substances.

Health Risks Associated With Pink Cocaine

Beyond addiction, Tusi use can cause serious health complications, including:

• Heart problems such as hypertension and a heart attack
• Neurological damage, including memory loss and mood disorders
• Liver and kidney damage from toxic additives
• Overdose, due to unknown potency

Long-term effects remain poorly understood, making ongoing use particularly risky.

Signs of a Tusi Overdose

Seek emergency medical help immediately if someone experiences:

• Severe confusion or agitation
• Chest pain or trouble breathing
• Seizures or loss of consciousness
• Extremely high body temperature
• Persistent vomiting or abdominal pain

Quick action can save lives.

Mental Health Considerations

At First City Recovery Center, mental health is at the heart of every treatment plan. The center recognizes that mental health conditions like depression, anxiety, and bipolar disorder often go hand-in-hand with substance use, making comprehensive mental health treatment essential for lasting recovery. The expert team at this city recovery center in Kokomo, Indiana, provides a full range of services, from intensive outpatient programs to residential care, ensuring that each client’s unique needs are met.

By integrating evidence-based care such as cognitive behavioral therapy, First City Recovery Center helps clients manage both their substance use and underlying mental health conditions. This dual-focus approach empowers clients to address the root causes of addiction, develop healthy coping strategies, and build a strong foundation for recovery. Whether you’re seeking support for yourself or a loved one, the center’s commitment to mental health treatment sets it apart as a leader in city recovery and holistic care in Indiana.

Medical Detox and Stabilization

The journey to recovery often begins with medical detox, and First City Recovery Center is dedicated to making this crucial step as safe and comfortable as possible.

Their medical detox program is designed to help clients manage withdrawal symptoms from drugs and alcohol under the close supervision of experienced medical professionals. The center’s team works with each client to create a personalized detox plan that addresses their specific concerns and needs, ensuring a supportive environment throughout the process.

With 24/7 care and monitoring, clients can begin their recovery journey with confidence, knowing they are in the hands of a trusted rehab center. The focus on quality, compassionate support during detox helps clients stabilize physically and emotionally, setting the stage for effective treatment and long-term recovery. At First City Recovery Center, medical detox is more than just a first step—it’s the foundation for a healthier, substance-free life.

Treatment Options for Tusi Addiction

First City Recovery Center treats substance use disorders and mental health conditions, including eating disorders, and individuals affected by domestic violence.

Treatment for Tusi misuse often follows protocols used for cocaine and synthetic drug addiction, including:

• Medically supervised detox
• Alcohol treatment
• Cognitive Behavioral Therapy (CBT)
• Inpatient or outpatient rehab programs
• Intensive outpatient program
• Partial hospitalization
• Outpatient drug treatment
• Peer support groups such as Narcotics Anonymous

The facility is located in Kokomo, Indiana, and is accredited by the Joint Commission, ensuring national standards for safety and treatment quality. The environment is designed to be safe, supportive, and equipped with resources essential for effective care.

First City Recovery Kokomo, IN, offers a full continuum of care, including detox, inpatient, outpatient, and sober living options. Case management is provided to support each person throughout their recovery journey.

Each patient is treated as a person, with individualized care plans and a compassionate, supportive environment that values dignity and respect.

The center provides individual, group, and family therapies as part of their treatment programs, with a focus on addressing co-occurring mental health conditions for a comprehensive recovery experience.

Aftercare support is available, including relapse prevention planning and alumni events to help maintain long-term recovery.

First City Recovery in Indiana accepts various insurance policies, including Cigna, Aetna, and United Healthcare, but does not accept Medicaid or Medicare. Flexible payment (pay) options are available to accommodate different needs.

For answers to your questions about treatment options, insurance, or payment, contact First City Recovery Center for support and guidance.

Early intervention greatly improves recovery outcomes.

Aftercare and Relapse Prevention

Achieving sobriety is just the beginning—maintaining it requires ongoing support and a solid plan for the future. First City Recovery Center’s aftercare program, known as Visible Recovery, is designed to help clients transition smoothly back into daily life while staying connected to the recovery community. Through regular counseling, support groups, and check-ins, clients receive the guidance and encouragement they need to continue making progress.

The center’s dedicated team works with each client to develop a personalized relapse prevention plan, equipping them with strategies to manage triggers, build a strong support network, and maintain a healthy lifestyle. By offering comprehensive aftercare and relapse prevention services, First City Recovery in Kokomo ensures that clients have the resources and support they need for lasting recovery. As a trusted treatment provider, the center is committed to walking alongside clients every step of the way, from detox to long-term success.

Support Groups

Support groups are a cornerstone of the recovery process at First City Recovery Center in Kokomo, Indiana. The center offers a variety of group options—including intensive outpatient programs, outpatient services, and alumni groups—to foster a sense of community and connection among clients. These groups provide a safe space for individuals to share their experiences, learn from others facing similar challenges, and receive ongoing support as they work toward lasting recovery.

Participating in support groups helps clients better understand their addiction and mental health conditions, develop effective coping strategies, and build relationships that reinforce their commitment to recovery. Whether you’re just starting your journey or looking for continued support, First City Recovery Center’s group offerings provide a brave step forward. By prioritizing community and connection, the center empowers clients to achieve their goals and embrace a healthier, more fulfilling life.

Preventing Tusi Abuse: Guidance for Loved Ones

If you’re worried about someone at risk, you can help by:

• Learning about Tusi and its dangers
• Keeping communication open and nonjudgmental
• Encouraging healthy coping strategies
• Promoting awareness of unregulated drugs
• Seeking professional guidance when needed

Your support can be a powerful protective factor.

Recovery Support at First City Recovery

Recovery from Tusi or pink cocaine use is possible with the right care. First City Recovery Center, conveniently located at 317 W Jefferson on Jefferson St in Kokomo, Indiana, offers compassionate, evidence-based treatment tailored to each individual. This accessible location ensures that support is within reach for those in the community.

Our programs include:

• Personalized rehabilitation plans
• Licensed therapists and addiction specialists
• Integrated mental health support

If you or a loved one is struggling, contact First City Recovery Center directly for more information or to begin the recovery process. Reach out today and take the first step toward a safer, healthier future.